1 Welcome 2 Website Details 3 Website Purpose 4 Audience 5 Services Overview 6 Service Details 7 Value Proposition 8 Brand 9 Credibility 10 Contact Welcome. let's get started Previous Next Website Overview & Context 1. What is the name or your business/organisation? 2. Briefly describe what your business does (in your own words). 3. How long have you been operating? 4. Are you a solo operator, small team, or larger organization? Solo operatorSmall teamLarger organizationOther 5. Why are you creating or updating your website right now? Previous Next Website Purpose & Goals 6. What is the main purpose of the website? 7. What is the single most important action you want visitors to take? Previous Next Target Audience & Buyer Insight 8. Who will be using this site (ie describe your audience/ideal customer?) 9. Is your audience primarily B2B, B2C, or both? B2BB2CBoth 10. What problem or situation usually brings them to your website? 11. What are they struggling with before they find you? 13. What solutions have they already tried? 14. What objections, doubts, or fears might stop them from getting in contact? 15. What outcomes are they hoping for? Previous Next Services Overview (High Level) 16. What services do you currently offer? 17. Which services are your highest priority to promote? 18. Are any services new, seasonal, or limited? 19. How are your services sold? One-offPackagesRetainerSubscriptionOther Previous Next Services Details 20. Service 1: What do you call this service? 21. Please describe this service 22. Please upload a relevant image for Service 1 (max 1mb) 23. Service 1: What do you call this service? Use this text verbatim 24. Please describe this service 25. Please upload a relevant image for Service 2 (max 1mb) Use this text verbatim 28. What problem does this service solve? 29. What happens if this problem is not solved? 30. How does this service work (step-by-step, at a high level)? 31. What makes this service different from similar offerings? 32. What results or outcomes can clients expect? 33. How long does it typically take to see results? 34. What is included in this service? 35. What is not included (important boundaries)? 36. What objections do clients usually have about this service? 37. Why do clients ultimately choose you for this service? 38. What is the ideal next step for someone interested in this service? Previous Next Value Proposition & Differentiation 39. What do you believe you do better than competitors? 40. What do clients consistently praise you for? 41. What would make someone choose you over a cheaper option? 42. What would make someone choose you over a more expensive option? 43. If you had to summarize your value in one sentence, what would it be? Previous Next Brand, Mission & Voice 44. What is your mission or purpose as a business? 45. What values guide how you work with clients? 46. How do you want people to feel after visiting your website? 47. How would you describe your brand personality? 48. What tone should the website copy use? 49. Are there any words, phrases, or tones you want to avoid? 50. Are there brands or websites whose tone you admire? Previous Next Trust & Credibility Signals 51. Do you have testimonials, reviews, or case studies? YesNoNot yet 52. Can we reference specific results or outcomes? YesNoSome If you selected “Some”, please explain: 53. Do you have certifications, credentials, or awards? 54. Have you worked with notable clients or industries? 55. Are there guarantees, assurances, or risk-reversal elements we should highlight? Previous Next Your Contact Details Your name Your email Your phone (optional) Anything else you'd like to add? Previous Next